The Business of Parenting Podcast

n business, ROI — return on investment — is the measure of success. But what if we applied that same concept to parenting? In this episode of The Business of Parenting Podcast, Jackie Mourot unpacks the idea of Parenting ROI — the long-term returns that come not in dollars or quarterly reports, but in the kind of people our children become.
From the daily inputs of time, attention, and modeling values, to the outputs of resilience, kindness, and responsibility, Jackie shows how small, consistent investments compound into lifelong character. She shares personal stories, research insights, and practical reflection questions to help parents reframe frustrations as long-term deposits and measure the right metrics: not grades or trophies, but influence and legacy.
Because at the end of the day, we don’t just grow kids. We grow people.
 
If you enjoyed this episode and it helped you, don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who might need the reminder that their investment is worth it!
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com

Have your kids ever said, “School is such a waste—why do I need to learn this?” You’re not alone. In this episode of The Business of Parenting Podcast, Jackie Mourot reframes the role of school for parents and kids alike. She explores the difference between education and schooling, shows how parents remain their children’s most important educators, and offers practical strategies to make learning engaging at home. Using the tree metaphor, Jackie helps us see school not as wasted time but as the leaves that energize growth—temporary or lasting, each contributes to the whole. If you want to raise lifelong learners and ease your child’s (and your own) frustrations with school, this episode will encourage and equip you to reframe the way you see learning.
 
If you enjoyed this episode and it helped you, don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who might need the reminder that our kids' schooling today is indeed helping to shape their tomorrow.
Blog on Parent Imposter Syndrome 
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com

In this Table Talks conversation, Jackie sits down with her 16-year-old daughter to explore the power of influence in a teen’s life. Together, they dive into the push and pull between parents, peers, and distractions—from social media to daily choices—and share honest insights on how influence shapes both teens and parents. Listeners will walk away encouraged that, even in the midst of competing voices, a parent’s role as the primary influence is both vital and lasting.
 
If you enjoyed this episode don’t forget to like, follow, or leave a comment to let us know what resonated most—and share it with a fellow parent who's looking to grow their influence in their teen's life.
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com

Parenting with purpose often feels like pushing a boulder uphill while "everyone else" sprints downhill in the opposite direction. In this episode, Jackie shares a real-life story about setting limits with her 16-year-old, unpacks why choosing to be “different” as a parent leader matters, and connects insights from the book Hold On to Your Kids to remind us that being different isn’t deprivation — it’s the foundation for stronger families, healthier relationships, and resilient kids.
 
If you enjoyed this episode don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who might need the reminder that the uphill climb has company.
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com

Ever catch yourself saying, “I wish I had more time… I wish I had more energy… I wish I could focus more on my kids…”? As parents, we spend a lot of time at the wishing well, tossing in our hopes and waiting for something to change. But wishing wells are bottomless. They swallow our “I wish” and never deliver the “then.”
In this episode of The Business of Parenting Podcast, Jackie Mourot, Ed.D. introduces a powerful new metaphor — the wishing jar. Unlike the well, a jar has a bottom. It gives you a place to capture your wishes and surround them with the resources, skills, and opportunities you already have.
Jackie shares her own weeklong experiment (starting with helping her new middle schooler adjust), showing how she shifted from “I wish” to “I can” by recognizing the present possibilities already within reach.
If you’ve been stuck in wishing well mode — especially at the start of a busy school year — this episode will inspire you to pair your hopes with purposeful action and lead your family with confidence.
To hear about the entire weeklong experiment, check out The Business of Parenting Blog this Wednesday at TheBusinessofParenting.com
If you enjoyed this episode and it helped you, don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who make be stuck at the wishing well who needs a little encouragement.
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com
 

We tell our kids that when one door closes, another one opens — but when it’s our turn to face rejection or disappointment, living that truth isn’t so easy. In this episode of The Business of Parenting Podcast, Jackie shares a personal story of hearing “no” herself, and how it became an opportunity to practice what she preaches.
Together we’ll explore the difference between managing family logistics and leading with values, and why “no” plays such an important role in both. You’ll learn three practical ways to reframe “no” as an investment in resilience, connect it to your family values, and model how to handle rejection for your kids.
Because sometimes the most powerful leadership moments aren’t found in the “yes”es — they’re hidden in the “no”s.
 
💬 If you enjoyed this episode and it helped you, don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who could use a little more joy and purpose at home.
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com

In this episode of Table Talks, Jackie sits down with her 18-year-old daughter, Julianna, as she embarks on her college journey. Together, they explore what it really takes for parents to help their teens discover and grow their passions—whether that means housing rescued animals, encouraging musical talent, or simply giving kids the space to explore.
Julianna shares how her childhood fascination with animals became a lifelong passion for biology and veterinary science, and the role her parents played in encouraging her curiosity while respecting boundaries (no snakes allowed!). Jackie adds the parent perspective, highlighting the importance of observation, encouragement, and creating opportunities for exploration without pressure.
This honest and insightful conversation offers practical takeaways for parents on how to support their children’s unique interests and for teens on how to stay open, self-reflective, and true to what excites them most.
 
💬 If you enjoyed this episode and it helped you, don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who could use a little more joy and purpose at home.
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com

The Business of Parenting is a podcast for parents who are ready to lead their families with more clarity and purpose. Hosted by creative leadership strategist and mom of five Jackie Mourot, Ed.D., the show explores how the same principles that help great organizations thrive—like vision, values, systems, and strategy—can transform the way you lead at home.
 
Follow along on substack at https://substack.com/@thebusinessofparenting
 
TRAILER CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com

As parents, we play a critical leadership role in our children’s lives—modeling values, teaching life lessons, and doing our best to raise kind, capable future adults. But there comes a point when we have to recognize what is—and isn’t—ours to carry. In this episode, we explore the tension between owning our role as intentional leaders at home and releasing the guilt and shame that can come when our children make choices outside our control. Because parenting isn’t about perfection—it’s about doing your part, and letting go of theirs.
 
🎧 Loved this episode? Take the “What’s Your Parenting Leadership Style?” quiz to discover your unique strengths and explore more at TheBusinessofParenting.com for tools, tips, and resources to lead your family with purpose. Want personalized support to parent with more clarity and get your time back? Book a Double Up 1:1 coaching session at MommyDoubles.com to get clear, confident, and strategic in your parenting. While you’re there, check out our virtual assistant services for moms—because you deserve to do it all, without doing it all alone.
 
💬 If you enjoyed this episode and it helped you, don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who could use a little more joy and purpose at home.
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com

As parents, we often expect our kids to demonstrate obedience and self-control—but how often do we pause to model it ourselves? In this episode of The Business of Parenting, Jackie Mourot explores why true leadership at home starts with self-leadership. Drawing from both parenting and business principles, Jackie unpacks how everyday choices—like follow-through, emotional regulation, and consistency—shape the culture of our families far more than commands ever could. You’ll leave this episode with insight, encouragement, and one small but powerful challenge to practice greater self-control this week. Because in parenting, the most powerful lessons are the ones our kids see—not just the ones they’re told.
 
🎧 Loved this episode? Take the “What’s Your Parenting Leadership Style?” quiz to discover your unique strengths and explore more atTheBusinessofParenting.com for tools, tips, and resources to lead your family with purpose. Want personalized support to parent with more clarity and get your time back? Book a Double Up 1:1 coaching session at MommyDoubles.com to get clear, confident, and strategic in your parenting. While you’re there, check out our virtual assistant services for moms—because you deserve to do it all, without doing it all alone.
Follow along on substack at https://substack.com/@thebusinessofparenting
 
💬 If you enjoyed this episode and it helped you, don’t forget to like, follow, subscribe, or leave a review/comment to let us know what resonated most—and share it with a parent who could use a little more joy and purpose at home.
 
EPISODE CREDITS
Host: Jackie Mourot, Ed.D.Produced by: The Business of ParentingOriginal Music: No Roots — composed and produced by Matheo Mourot © 2025. Used with permission. All rights reserved.
Learn more: TheBusinessofParenting.com | MommyDoubles.com